When Cash Hurts

Dan Ariely on the "Pain of Paying". Very interesting and practical video. Some of the highlights include:

• What's more painful? Cash or credit card? Prepayment or paying after the event?
• How to increase the pain of paying (and when that might make sense)
• How to decrease the pain of paying (and when that might make sense)
• Method and timing of payment matters more than you think
• What's an ideal gift?
• And the interesting case of America Online (AOL) and its modem users

Source: danariely.com